The Process
CREATIVE PROCESS
From ideas to finished pieces:
Being creative in a fast-paced world is one of the most challenging jobs that we have here at NeteruClothing. However, it is truly what we enjoy the most. Our inspiration is born from the etheric realms and the most mundane of everyday life, nature and above all from you. Sacred femininity and comfort are our main concepts and goals when designing the shapes for our clothes. We want to translate a feeling into a 3d shape that can embrace every women's body.
We just use high quality premium recycled fabric. Durability, comfort, concept and stretch are the qualities we translate in our choosing
PRINTS
Our prints are the soul of our brand. NeteruClothing is an art centered expression of beauty and medicine. We conceive our prints throughout prayer, it is vital for us to ask for what humanity is needing the most at the moment and open a space to channel the information through an image that can be sensed and felt to then be materialised in fabric and envelop your being and let us touch you with this codes that will impact you. We picture the inner worlds of emotion and limitless potential for you to reach them. Once we have an image we create a print with the mirroring technique to also allow the mistery to orchestrate a geometry of perfection to conduit this energies to the bodies that would wear them. This makes our brand unique, a medium to offer art through fashion.
DESIGN
The design process takes longer than you can imagine. We are constantly working months in advance to deliver the right pieces at just the right time. In the creation of new products, we assure that our design values, standards, and brand narrative are consistent within the production. Along with choosing the right materials & fabrics, are hundreds of unreleased sketches waiting for the ideal moment to be launched.
SAMPLING
After the product design has been mastered, our design team begins to work closely with our manufacturers to bring the sketches to life. This process is long and tedious but worth it. On some occasions, we might see many different sample pieces before the final design is approved. Throughout the approval process, we are making sure that our high-quality standards are consistent. When you purchase a NeteruClothing piece, we assure you that you are receiving a product that has been tested multiple times on different occasions, environments, and body types to provide you with the utmost quality and fit.
MANUFACTURING
Once we have all final designs we digitize the patterns, cut every piece by lazer puzzling our pieces in the most optimal usage of fabric ensuring almost zero waste, and then add the prints to every piece that makes up each garment to be printed over the previously cutted shape; This process is a very long process that adds value to our pieces, adding a haute couture point in our production. Once all pieces are separately printed our atelier proceeds to put them together and build every garment.
Most of our pieces are manufactured in the Spain with a small percentage produced overseas for our swimwear collections wich comes from Brazil. We have a close relationship with our manufacturers to ensure that the entire process runs smoothly. All collections are being produced with the best technology, machinery, and ethical practices. We produce limited pieces of each design, giving your clothes a long-term value and a factor of exclusivity. We can ensure every thread is been given with love and passion from the most experienced hands.
MARKETING
Transparency is one of the fundamental values that our team holds throughout the marketing process. We put great value and honor in ethical marketing tactics such as honest reviews, word of mouth, and providing our customers with clear information on each product. The building blocks of our brand will always be the relationship we have with our customers. We aim to continuously evolve with you and produce high-quality pieces that are worth sharing with the world.
Ainhara, founder of this brand, captured by one of her favorite secret spots of the White Island of Ibiza…